Posted By Chris Wong, CEO & Chairman, LifeSite Protect your business by protecting customers While designed to protect the data privacy of EU citizens, and harmonize data privacy laws across Europe, the General Data Protection Regulation (GDPR) is reshaping the way organizations approach data protection globally. Whether or not your business is based in the U.S. or abroad, you should care, and understand that to protect your business, you must protect your customers. Consumers are increasingly concerned about who has access to their data and are now empowered to take back control of their information. For many, the Facebook data scandal has opened their eyes to how little control we actually have over our information and educated consumers are demanding data protection. We need to rethink how we acquire and manage consumer data, and any business using enterprise software needs to be accountable for how information is being processed, transported or shared. Computers, mobile phones, or any device that touches personal identifying information (PII) needs to be protected at all costs. With or without GDPR, consumers demand that their data is protected and under their control. The essence of GDPR is really to address the data management and control for individual consumers, and the businesses who have been collecting their information are now being held accountable. Each user needs to know what information is being used, they need to control the access to their data, and they need to have the option to delete and remove data – all in the context of privacy and control. Fortunately, LifeSite was designed and built with this in mind from day one. The primary user calls the shots, choosing to share whatever information they would like with family members, friends, advisors, doctors, or whomever they trust, in whatever context necessary – preparation, managing life events, etc. Peace of mind for businesses, clients, and families LifeSite offers a secure “shared information” management tool with security and privilege controls for all categories and data fields – individually controlled by the individual, working with their advisors. Layered encryption and unique user encryption keys are also part of the multiple layers of privacy and security protocols that constantly monitor and safeguard a client’s information. LifeSite Pro, our enterprise solution, can also be integrated with an existing CRM, while enhancing the utility of other fintech tools and streamlining the exchange of information. LifeSite provides peace of mind and connectivity, improving advisor-client relationships.